October Is Breast Cancer Awareness Month - South Dade News Leader: Florida City

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October Is Breast Cancer Awareness Month

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Posted: Friday, October 3, 2014 12:01 pm | Updated: 1:41 pm, Sat Oct 4, 2014.

  Pink.  We all recognize it right away and know what it stands for. The famous pink ribbon represents breast cancer. As this month begins, the nation goes pink.  A small pink ribbon will be seen in all types of media, including our very front page of this Friday's issue. Breast cancer is the most common cancer among women in the United States behind skin cancer. Despite its prominence, millions of women are surviving the disease thanks in part to early detection and improvements in treatment. The nation is actively fighting breast cancer by helping women to understand the importance of self-examination and mammograms.

  According to Breastcancer.org, breast cancer is a malignant tumor that starts from cells of the breast. A malignant tumor is a group of cancer cells that may grow into, or invade, surrounding tissues or spread (metastasize) to distant areas of the body. Breast cancer occurs mainly in women, but men can get it, too.

  Breast cancer in men is a rare disease. Less than 1% of all breast cancer cases occur in men. In 2014, about 2,360 men are expected to be diagnosed with the disease compared to the 232,570 women who will be affected with the disease. The chance of a woman having invasive breast cancer during her life is about 1 in 8. The chance of a woman dying from breast cancer is about 1 in 36.

  In recent years, breast cancer has taken center stage in Hollywood, as several celebrities have added their names to the growing list of breast cancer survivors.

  Additionally, the increase in early detection as well as discovery of risk factors has led many to take preemptive measures to eliminate their risk of acquiring the disease.

  Academy Award-winning actress Angelina Jolie gained prominence in the world of cancer awareness when she announced that she’d had a double mastectomy preemptively in an effort to eliminate her risk of having breast cancer in later life.

  Jolie opened the discussion about familial risk factors and early detection methods, a topic that has grown immensely over the last decade with advancements in technology.

  We all know the symbol for women’s breast cancer, but how did it become such an iconic fashion symbol?  How

 did one little pink ribbon become so ubiquitous and so instantly recognizable?

  In 1992, Evelyn Lauder, Senior Corporate Vice President of The EsteeLauder Companies, and Self magazine’s Alexandra Penney launched the pink ribbon campaign. Women who stopped by the cosmetic counters in department stores

were given a pink ribbon as a reminder to schedule breast exams. This started the Breast Cancer Awareness Campaign.

  Since the efforts began, $330 million has been raised in Breast Cancer Research Foundation donations-turned-research grants, including $50 million from Estee Lauder products, employees and retail partners. Other breast-cancer initiatives rooted in the fashion and beauty industries include the Susan G. Komen Foundation and Avon Foundation for Women Breast Cancer Crusade, among others.

  Bloomingdale’s is a prominent Breast Cancer Awareness partner with pink products, pink bags, and pink rebate cards and gift cards. Last year, they raised $1.3 million, giving out four $250,000 research grants with the rest distributed to 16 local organizations.

  According to some breast cancer survivors, breast cancer awareness is a good thing, but they worry that a lot of the products out there are only ‘pinking’ it up for a fashion statement. It is huge marketing for companies and sometimes a huge profit for companies, so it does pay to investigate just how much of the product purchase is going to research.

  Lauder, meanwhile, is proud of the success of her cause and its symbol.

  “The pink ribbon,” she says, “is an example of how one thing can become symbolic to a cause.”

  Taking off of the pink ribbon, the symbol for male breast cancer is a pink and blue ribbon that has not had the recognition that the pink ribbon has enjoyed.  Male breast cancer is a more “secretive” disease as many do not realize that males have breast tissue as well.  Perhaps through education, the male breast cancer ribbon will sit right aside of its well-known counterpart, the famous pink ribbon.

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1 comment:

  • Fernanda Starke posted at 2:17 am on Fri, Oct 5, 2018.

    Fernanda Starke Posts: 1

    October month recognized the awareness of breast cancer that is very common disease of woman in America that’s why they wear essay uk against protest of breast cancer for development and invent the vaccination for breast cancer. I pray for them who survive this disease.