Who We Are
- The South Dade Newsleader is a weekly paid publication that has served South Dade for over 96 years. Our circulation is 152nd Street, Miami through Cutler Ridge, Redland, Perrine, Goulds, Princeton, Naranja, Homestead and Florida City. The bulk (68 percent) of our circulation, however, is in the Naranja, Homestead and Florida City region.
- Distribution for the News Leader now tops 24,000 weekly and is home delivered, sold by dealers and in racks throughout South Dade. No other publication reaches this area and the duplication in readership between the News Leader and the Miami Herald is less than 22 percent.



A Trusted Resource
- K-Mart, Best Buy, Sears, Lowe's and Home Depot, to name a few, have been placing inserts in the News Leader on a weekly basis to achieve complete saturation of the South Dade market for a number of years. These companies use only the major publications and are very results oriented.



Diversity
- In addition to our paid publication, we also publish a free weekly paper, The Total Leader, which is bulk dropped at specific locations to give advertisers even more exposure. Our 2-day combination rate is affordable and the package guarantees total market coverage.



New Growth
- The South Dade area is actually the last frontier in Miam-Dade County and the population is rapidly increasing. As the population increases, so do new subscribers to the News Leader.
- Specific new developments, such as Waterstone Estates, have recently been incorporated as part of the City of Homestead and we are now distributing the News Leader there and in all new communities in deep South Dade.